Background Image

techdirections January 2014 : Page 21

Fig. 2 Fig. 3 between the content and the cut edge. Click on the frame tool and then click on the blank page. A di-mension window will appear. Enter the no type area dimensions, 3.50" = 2.00", for the business card, then select OK. Use the black arrow (Di-rect Selection Tool) to arrange the no image area on top of the bleed area. 5. Set up the “safe zone” area frame. The safe zone area is the in-nermost frame of the card, where the text and graphics will be arranged. The designer can safely enter all information in this area without fear of it being removed when the printer cuts the cards to size. Select the frame tool, then click on the blank page. A dimension window will ap-pear. Enter the safe zone dimensions, 3.25" = 1.75", and select OK. Use the black arrow to arrange the safe zone frame on top of the no image area. (See Fig. 3.) 6. Next, a background image will be inserted. Use the black arrow to select the bleed area frame. Click on the File menu and select Place. (See Fig. 4.) A dialog box will appear; use the browse button to locate the background image that was previ-ously downloaded, select the image, and click OK. 7. The image may not fit the frame. If it doesn’t, right click on the bleed area frame and choose the Fitting menu. From the Fitting menu, choose the option Fit Content Pro-portionally or Fit Content to Frame. (See Fig. 5.) 8. Next, add the name of the busi-ness and the company contact infor-mation. Select the T tool (Type Tool). Click and drag a text box within the safe zone. Type the name of the business and the company contact information. 9. Format the text to ensure that it is esthetically pleasing. Using the T tool, highlight the text that was previously typed. Change the font style and size by using the font menu on the top of the screen. Change the color of the text by choosing a color pallet from the right side of the screen. 10. If the owner or representative of the company requested inclusion of a photograph of himself or herself on the card, use the Frame tool to add a frame in the safe zone. Then, use the File and Place menus to place the image within the frame and the Fitting menu to adjust the size of the image on the card. 11. Once the business card design is completed, print the card in color for review by the company represen-tative. Expanding the Activity To expand on this activity, an instructor could invite representa-tives from the businesses in the com-munity to participate in the activity and work along with the students on designing the business card. This would give students the opportunity to work alongside adult profession-als in the school setting, making this even more of a real-world project. References Bureau of Labor Statistics. (2011). Occupational outlook handbook , 2010-11 edition. Retrieved from htm. Market Research. (2011). Publishing market research reports. Retrieved from http://www.marketresearch. com/Technology-Media-c1599/ Media-c92/Publishing-c1406/ Street Directory. (2011). Desktop publishing jobs in the booming desktop industry. Retrieved from travel_guide/125576/computers/ desktop_publishing_jobs_in_the_ booming_desktop_industry.html Fig. 4 Fig. 5 GRAPHIC ARTS/COMMUNICATION 21

Previous Page  Next Page

Publication List
Using a screen reader? Click Here