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techdirections March 2017 : Page 11

became the world's most successful motorcycle. The Cub was introduced to America in 1959 and over 87 mil-lion have been sold throughout the world. With a small 5 hp, 50 cc dis-placement engine, the Super Cub was the basis of a popular 1962 advertis-ing campaign that used the catch phrase, "You meet the nicest people on a Honda." Part of the motorcycle's appeal came from its easy-to-mount, step-through frame. Honda entered the automobile business in the 1960s with vehicles for the Japanese market. His innova-tive Civic model had a special four-cylinder, 52 hp compound vortex-controlled combustion low-emission engine. The engine’s initials, CVCC, inspired the car's name. The Civic was first sold in America in 1972, the year before Honda retired. Honda had a temper and could be severe with some workers, but he paid good salaries and built a com-pany gym and swimming pool. He personally worked on the production line and was among the first to call his employees “associates.” Honda felt that the company should remain youthful and Honda left on its 25th anniversary when he was 67. People magazine called him the "Japanese Henry Ford" in 1980. He held over 100 patents. Honda and his wife had private pilot's licenses and he also enjoyed golf, painting, and hang gliding. The American Society of Mechanical Engi-neers established the Soichiro Honda Medal in 1982 to recognize outstand-ing engineering contributions. Honda received many other forms of recog-nition before his death in 1991. References Sanders, Sol. (1975). Honda: The man and his machines. Little, Brown and Company Publishers. Wilson, Hugo. (1995). The encyclopedia of the motorcycle. DK Publishing. Above, a CvCC engine right, a 1972 Honda Civic Evolution of Transportation Technology Moving Civilization offers an upbeat view of humanity’s technological history. The 238-page book covers boats, trains, cars, trucks, motorcycles, lighter-than-air craft, airplanes, helicopters, and rockets. Key inventors are also covered. Vintage photos and drawings make reading interesting. By “Technology’s Past” author Dennis Karwatka. only $24.95! + shipping & handling Part of a three-part series—get the set for only $44.95! order today! call 800-530-9673 x300, fax 734-975-2787, or order online at Tech Directions Books & Media tecHnoLogy’s Past 11

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